To make a convincing argument, he should have made it clearer what he was arguing against ("the bazaar" is too nebulous and refers to many things, .com development refers to other things) and what he was arguing for (which was entirely missing, other than a reference to Brooks' book). If he doesn't have a clear vision of how development should work (or a "standard-bearer"), he should have at least provided some examples of things working the "right" way (or better).
He should probably also have left off a bunch of the insults and hyperbole: "clueless" / "hacks" / .com period a "disaster" for code quality. I'm frankly pretty surprised that ACM Queue would publish this.