And yes, the people funding it have deep pockets. It's the oil industry. You know what else though? The oil industry bankrolls nearly everything in Alberta. Oil royalties are the reason we don't have PST. It employs hundreds of thousands. That money then supports construction, services, etc...
Anyone who was in Alberta when oil was booming knows exactly what it does for the province.
Also, it's Canada's #1 export. It keeps the dollar at least almost respectable. And billions get taken from Alberta to pay for the welfare of Canadians in other provinces. Alberta's GDP per capita is literally 35% higher than Canada's... And that's with them kneecapping us...