Hi. Thanks for the feedback.
Opening up the tool for free is actually one of the options that I consider. Of course, only if there's a good reason to believe that this is the right way to go.
I know of some free alternatives, like http://www.ohloh.net/ but on the other hand there are also pricey reports on technology trends, such as: http://w3techs.com/ This shows that there are companies willing to pay a lot of money for technology insights.
BTW, is there any specific kind of data/insights you would be particularly interested in?