That revenue model in the graph is quite Madoff-esque.
Seriously though, when I worked in finance I only saw _one_ model that understated what actually happened (Projections Vs. Actual). The rest were "optimistic".
Today, the only extra thing you need to add to secure funding is that instead of your data coming from Excel, it must come Google Analytics.
Replace projections with reality. That's all it takes.
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