In Settlers there are actually strategies and "luck" is more evenly distributed. You can vary your approach or strategy - ex: by focusing on upgrading to cities as early as possible to give you 2x advantage, regardless of starting locations.
Parallel to life: birth location determines most of luck in life (opportunities, income, connections, friends), but you can increase this advantage by moving, within certain constraints (education, visa, marriage, etc.). Nevertheless, luck is certainly the most important factor.
In a better and not broken world, laws (rules of the game) will try to avoid the 1st and reflect the later. Ex: antitrust, immigration, affirmative action, etc.