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Are you building a tool, or a company? If the latter, is the value proposition of the company the tool, or the support for the tool? It sounds like you might need to prioritize your customer's needs over your desire to play with technology.

Are the support questions problems they have (bugs) or product (confusion)?

We have not automated fully but do take points of confusion and either change the UI or add help center documents.

Bugs or manual things we need to do, we always fix or attempt to automate the manual action we need to take.

Not a founder but our support org is a huge fan of Plain (plain.com) which has some AI features but is mostly a great way to manage both Slack and Email support in one place.

Ask HN: Founders – how are you automating support?