> people are not uninformed, they're primed to fall for it
I think the biggest trap is ourselves. Maybe the best thing that needs to change culturally is admitting that anyone can be caught by these traps. Doesn't mean you're dumb, naive, or anything is wrong with you. It's a game of asymmetry and it's always much easier to see when all the cards are face up on the table. We're not always operating at 100% either. It'd be crazy to expect someone to be operating at full capacity at all times. We all make mistakes, right? Nothing to be embarrassed about.
The belief that there's something wrong with you for falling for such a trap only helps the conman. In fact, it is something they rely on!