Exactly - money is hype. Hype is money. Which goes into the foundation of money to begin with: confidence and faith. And the levers of power which move that confidence and faith are decreasing in number and increasing in length/leverage.

In this case as I understand it, no money is being paid - it's a stock deal. For stock that isn't yet publicly trading, thus 'priced' pretty speculatively. So it is pretty abstract, and unreal.