While Sam is being egotistic, the reverence of Jobs to the point nobody is even allowed to assume how he would have thought is also weird imho.
I'm saying that as a new partner to someone, it's extremely weird to say that your old dead partner would be extremely proud you teamed up with me. If I were to marry a woman who lost her husband, it would be extremely weird and egotistical for me to tell people that her dead ex-husband would be "damn proud" that she married me.
Perfect example. That is exactly what it feels like. What a nasty thing for him to even think, and he goes and says it publicly.