> every business should optimize as much as utterly possible even if this results in exploitation, because the market will accept exploitation until it can't and correct.

I don't thing that's a correct assessment. He talks a lot about the need to follow laws an cultural norms and the importance of society setting normative guardrails for behavior. Moreover he point our I believe correctly that a lot of the worst behavior of businesses stem from monopoly power.

> In my view, the scenario and reasoning by Friedman in how he applies market forces applying to business decisions is a view where you have an assumption of 'knowing the result'

I think it only appears that way if you take small quotations like this out of context.