Is there data that backs up this claim? Is this broadly the case? Cause I do know that local brands have been taking over foreign brands recently. Take for example Apple— sales in China plunged 50%, and reports are pointing at Huawei [1], which amongst other things has been making some impressive high-end phones. Tesla is falling to Chinese brands too [2].
Moreover, foreign brand != foreign product. Tesla manufactures in China, as does Apple, Louis Vuitton, etc.
But regardless of specific examples, I'd imagine the vast majority of consumption in China isn't products of foreign origin given its massive trade surplus [3] and just how much of what it imports are materials, rather than finished consumer goods [4].
[1]: https://www.asiafinancial.com/apple-sales-in-china-plunge-50...
[2]: https://carnewschina.com/2025/05/12/teslas-sales-in-china-do...
[3]: https://tradingeconomics.com/china/balance-of-trade
[4]: https://oec.world/en/profile/country/chn?selector343id=Impor...