I've lost many a titanium drill bit to old growth wood in my 1921 home. Insanely difficult and hard stuff. It's crazy that we consider it the same material.
Bits need to be sharp, spun at the correct speed, and plunged into the material without putting side to side stress on the bit (Which is why a drill press is so useful)
I'm also an amateur woodworker, and if you've ever dealt with ipe wood from Brazil, old growth pine is harder than that. I made a nice mantelpiece out of ipe and my bits had no problem with that. Old growth pine is very dense.
It even gives carbide chain a run for its money.