If they have other PII of yours, it's a heads up that scammers might target you and/or your family with that information.
For work use: To monitor which sites/services employees use with work email addresses, and use it as a reminder/re-enforcement that they should rotate credentials used on that service, and if they're reusing them at work - to change there, too.
https://en.wikipedia.org/wiki/Ashley_Madison_data_breach
Using different random email aliases for each service is as much best practice as is different random passwords.
- Apple: me.apple@example.com - Google: me.google@example.com - Uber: me.uber@example.com - Tinder: me.tinder@example.com - random business: me.randombusinessname@example.com
This helps me with the following:
- unique usernames and passwords for each service
- easily able to tell when a service sells my information or gets hacked/breached
- "haveibeenpwned" also allows mail server owners to get access to reports for all addresses on a domain and receive notifications on breaches
- much easier to remember and communicate with others as compared to iCloud hide my e-mail addresses
- on the outgoing/sending, re-writing the "from" address field in e-mails is very easy to do
I wish HIBP had a solution for those of us who are individuals but use a domain catchall to manage online accounts.