You may have some kind of logging / tracking / analytics somewhere that logs request bodies. You don't even have to engage in marketing shenanigans for that to be a problem, an abuse prevention system (which is definitely a necessity at their scale) is enough.
Storing unsalted passwords in the "passwords database" is uncommon. Storing request logs from e.g. the Android app's API gateway, and forgetting to mark the `password` field in the forgot password flow as sensitive? Not so uncommon.