Superior hardware with terrible software. Also they straight up artificially limit their hardware so they don't cannibalize their sales, which is slightly understandable, but they do it in the dumbest ways. My SOs MacBook Air can only do one external monitor, even though it has the same specs as her work Pro. Oh and good luck actually getting that external display to work, I swear only like 50% of USB-C docks work on the platform.