Given that when I first heard of it I assumed it had something to do with the new Windows 8* app store, yeah, it's confusing.
* Or whatever it's called now.
They could see if Microsoft wants to buy the name. :-)
true, working mostly with unix, this possibility did not occur to me. Still it's pretty obvious ... Maybe Dalton should rename app.net in metro ;)
I've got to admit this was my first thought too, but I think the scope of the business is to provide the plumbing for apps, rather the just a Twitter replacement.