Here is one big reason some sites do geolocation nevertheless: pricing and legal. Does not matter what language you speak - they still have to look up proper prices in your local currency and offer you country or region-specific deals and legal language. E.g. in Canada Quebec limits what kind of sales or raffles you can offer so websites prepare different site copy. Yes, there are French speaking people outside Quebec and English speaking people in Quebec, but company may not have resources and time to prepare 4 copies instead of 2.