My local forestery product association already claims that per unit of weight, wood is stronger than steel. We are seeing taller and taller high rises going up with mass timber.
The idea here holds merit and has been attempted before. The video below is a great watch about "bulletproof wood".
This company however is using it for the facade of the building not the structure, which is kind of a yellow flag. Many fancy headquarter buildings are after some novelty to show off. Facade is not a reliable market unless they can somehow integrate their wood into curtain wall systems and other high wind load applications.