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I totally got what you were saying, communicating the why, the purpose of the company is essential in order to be great.

Unfortunately, your post triggered a HN immune response because the tactics you cited don't work with everyone. Just one of the current limitations of public writing, you can't choose your audience or personalize the context.

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When stories like this involve lower-level employees such as programmers, I think HN's response has invariably been to favor the superior, with whom an entrepreneur who 'doesn't code any more' can identify more readily.

But in this story, a manager of managers was getting disciplined and the response is very angry.

From which I would infer that a lot of HN is at a similar level to the guy who was disciplined.

BTW, from the story, the guy who was disciplined handled it extremely professionally and I would not be surprised to hear he was good to work with from both sides.

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