These guys are building a startup and Live Streaming it

This is pretty cool. They are coming up with ideas for their tag line and people in the chat room are coming up with some good ideas.

"Team up with your customers"

"Give back to who has your back"

"Who's got your back?"

"Backly is an application that provides a platform for bands, startups and big companies to reward their fans with insider and exclusive info, contests and awesome swag."

FYI for everyone who keeps asking what is backly. They seem to be repeating something along the lines of:

"Backly is a way for a business to reward the supporters of their business, by backing us you get an incentive"

http://backly.tumblr.com/ - their blog

As much as a I could keep up with his fast talking: "Backly is a way for businesses to reward the supporters of their brand and business. It's more of a close connection between a business and a consumer rather than just have them follow them on twitter[...]"

Thanks for the awesome comments guys! This has been an incredible experience for us. We had no idea we'd get so much support and great feedback/interaction with our viewers. Amazing! Our viewers have helped shape this product. :)

I like this concept. Obviously not the most exciting thing to watch, but observing the thought process of another team valuable. I just have the audio going in a hidden tab at the moment.

It's a way for business to reward supporters of their brands apparently. I like the idea. And this is a great way of gaining a bit of publicity.

This is just startup porn. Do something yourself.