I order a (free, due to my Sip Club subscription) coffee every day, sometimes twice a day. What I really want from the Panera Bread's kiosk is being able to wave my phone next to it, take a cup, fill it, and be on my way -- without having to click through all that nonsense on a greasy screen. Like the author, by now I can probably go through the sequence with my eyes closed, but I do personally consider it one of the most obnoxious UX fails in my daily life.