I think this biases towards sufficiently large engineering organizations where OAuth 2.0 was identified as necessary for some part of their requirements. In most organizations, they're still using `x-<orgname>-token` headers and the like to do auth.
I'm not sure that there's a better / easier way to do Auth with this use case, but it does present a signficant hurdle to adoption for those who have an API (even one ready for JSON-RPC!) that is practically ready to be exposed via MCP.