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I've read this book, I don't think this was the case. I think the name was made in good-faith. It's "transformer" because it involves transformations of molecules involved in life (reactions, enzymes, metabolism). The author has used this term before 2022.

The same argument could be made for the transformer paper: hijacking a nostalgia pop-culture name to name a deep learning bi-linear operator. Many papers are guilty of this, some just become very influencial.

Indeed. This transformer has nothing to do with electrical currents and voltages.

But it actually does. Watch the video embedded on the page, it actually has everything to do with electrical currents.

That... doesn't make sense? If anything, using a popular term would be a disadvantage wrt. SEO, because now they need to compete against many many many unrelated websites.

Yep it wasn't about Lou Reed's seminal album. https://en.wikipedia.org/wiki/Transformer_(Lou_Reed_album)