Epic wanted their own store and they got their own store. It cost them and Apple a bunch of money, which indirectly is not good for anyone's customers... my sense of justice is not perplexed as to why they are not allowed back in.
Would you want to do business with someone who just sued you after breaking their previous contract with you?
They don't. Quoting the article:
> "Apple has blocked our Fortnite submission so we cannot release to the US App Store or to the Epic Games Store for iOS in the European Union," Epic stated via its Fortnite account
If someone prevents me from selling my own product in my own store then it's not my store.
That’s something they could’ve avoided by using different IDs for different stores, like everyone else does on e.g. Amazon AppStore. (Maybe even Samsung and Play Store use different IDs)
But that’s assuming they’re not just refusing to release anywhere until Apple relents in the US.
As I say above, Apple is legally permitted to do this, but I think they're inviting additional and heavy-handed legal interdiction. They're burning so much of their brand and goodwill on this war against developers. They went so far as to risk actual prison time for their executives, just so they could screw developers out of as much money as possible.