I hope we get to that "10x better" point. I think the problem right now is people advertising LLMs as if we're there already. And it's not just the providers, it's also the enthusiasts on X/Reddit/etc that think they have found the perfect workflow or prompt.
Just like you're mentioning "maybe better prompt engineering", I feel like we're being conditioned to think "I'm just not using it right" where maybe the tool is just not that good yet.