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I don't think they are targeting software engineers as users. They are seeking those on the software engineering margins, users who know what Python and for-loops are but don't care to configure Aider and review each of the overwhelming number of models released daily. They want to tell the editor to add function foo to bar.py. I suspect this latter market segment is much larger than the former!

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When I got my first job in 1986, the company had a tool that allowed non engineers to write code. Of course it didn't work. They could write code, but it ended up as a buggy, unreliable, unmaintainable mess. It turned out it was a good sales tool, get our technology into the company, then we would get paid to write the programs.

Then the were the the MS Access and Excel amateur efforts. I worked at a company that for years had a very profitable business replacing in house MS Access spaghetti with our well designed application.

Aaaand..... here we go.... deja vu all over again....

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