I think the opposite would be better: get startups to rip the bandaid off and title their posts: “We’re shutting down.”
Then you don’t have to waste your energy reading corporate waffle.
Then you don’t have to waste your energy reading corporate waffle.
For this post in particular, "An Early Look at Fresh 2" would make a better title, albeit with less "clickbait potential" (well, people love drama). With a "An Update on X" headline you both fail to inform and give the impression that you are killing the thing.
Disruptors gonna disrupt even when broke AF and shutting down.