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I may be wrong but if you're one of the "big guys" doing video then a 5% performance difference probably translates into millions of $ in the CPU/GPU bill

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Projects like zencoder https://www.brightcove.com/products/zencoder/ can definitely save $$$ daily on a 5% improvement. It's pure profit for them.

Right but this is a software decoder, not an encoder. No-one is running it at scale.

No-one is decoding video at scale? Video transcribing services? LLM training?

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