My gut feeling says that there's a fair bit of Stockholm Syndrome involved in the attachments people form with Rust.
You could see similar behavioral issues with C++ back in the days, but Rust takes it to another level.
I think that it's happened to some degree for almost every computer programming language for a whiles now - first was the C guys enamoured with their NOT Pascal/Fortran/ASM, then came the C++ guys, then Java, Perl, PHP, Python, Ruby, Javascript/Node, Go, and now Rust.
The vibe coding people seem to be the ones that are usurping Rust's fan boi noise at the moment - every other blog is telling people how great the tool is, or how terrible it is.
For me, programming with C++ was like building castles out of sand. I could never make them tall enough before they would collapse under their own weight.
But with Rust, I leveled up my abilities and built a program larger than I ever thought possible. And for that I'm thankful to Rust for being a language that actually makes sense to me.