Beef is a status symbol food. The propaganda around it is strong and constant in countries like the US, where we're blasted with Christian-Patriot conquerer messaging constantly. (god gave us the earth and all animals to exploit. As the conquerers it is our right to exploit all things.)
Start looking at all the ways US culture still pushes the over consuming conquerer mentality. We all joke about how capitalism is bad and then we fall for the propaganda to eat more beef. Look at how primed people are and how constant the messaging is. You can't go 5 minutes with beef being thrown at you. Once one starts to look at the constant capitalist advertising and societal propaganda telling us to keep over consuming it becomes really obvious.
A lot of Americans get deeply offended at the mere idea of eating less meat. The propaganda and advertising is strong.
Be a good patriot. Eat more beef to be a strong man. /S
(The sarcasm in this comment is meant to convey how stupid the beef mentality is in countries like the US. Phrasing it in a sarcastic way showcases how obvious it can be )