SMS is an easy target because ~everyone has a cell phone and with things like Apple’s verification code auto-complete, the amount of friction is greatly reduced.
With standard TOTP, now they have to worry about if the user correctly added the secret information to whatever authenticator app. And write corresponding documentation explaining how to do so, for every major authenticator app.
There also has to be a backup flow for when the user loses their authenticator app which is probably just going to be SMS. So why not stick with just SMS in the first place?
I hate using SMS for 2FA, but I understand the business decisions around it. I think as engineers we forget, to be frank, just how bad most people are with technology.