Why don't people who can avoid these clauses embrace them anyway, since the justification is that the company needs and deserves your undivided attention to the greatest legally allowed degree, when they have far more power over the company and are being rewarded far more for their effort? The same reasoning applies far more to them! Because it's very undesirable to be restricted in that way, of course, so damn the company's best interests.
If it's very undesirable to be restrained by these, and the benefit to the employer is evidently not so large that it's necessary to restrict those for whom the reasoning applies 1,000x more than for some lowly peon, why do normal workers accept those clauses approximately 100% of the time they're demanded? Because they don't feel they have a choice.
"Voluntary" isn't binary.