Questions about school, personality and experience? That's... just about normal to fill out for corp jobs. It's questionable if it's useful, but it's very common, far from batshit insane.
So why is this specific case something that seems to get people out with pitchforks? There are thousands of other cases and they should've been all laughed at until nobody proposes a personality test again. It's all bad and the attention on this one case makes me doubt people genuinely care about profiling and broken hiring in general. (Rather than joining the dei-bad bandwagon)
People don't like corruption. Which is good, because corruption is bad.