> "Carly Rae Jepsen has a catchy pop tune, but is only really successful because she happened to be in the right place at the right time."
No, publicity like this is practically never accidental. Every news article, blog post, radio station play, magazine mention, is highly deliberate and evidence of a good publicity and marketing crew at work.
Whenever the NYTimes writes about some new app, some new startup, or a new product, suffice it to say some marketing legwork has been done. This isn't to insinuate some kind of payola, but rather that "getting noticed" is 90% putting your product in front of important people - these leads are rarely ever organic.
To bring it back into our tech-world for a moment: do you really think that getting featured by Apple in an App Store "guide" is accidental? That it's strictly Apple deciding who makes the cut without external influence? Or is it a whole lot of interested parties pitching their product in the background?
So no, Carly Rae Jepsen wasn't "in the right place at the right time", she had a catchy pop tune, an incredibly well-executed music video with just enough shock/controversy to go viral, and incredible timing.
And luck. But let's not shovel everything under luck.