They aren't competing with a raised bar, they are competing with a bar that can only be passed if you already have a massive presence in an unrelated area. You can not compete with an entrenched existing player when they are giving their things away for "free", subsidized by a massive ad tax. This entrenchment is tailor-made to make competition infeasible.

This is illegal for a reason. It does NOT benefit consumers to make it impossible for anybody to compete with you. This is anti-competitive, not competition.