Tesla cars are the MVPs being compared to existing automotives just like the Model T was the MVP being compared to horse carriages.
That said Elon could do an even better job of inspiring his employees on the vision if the premise of this post is indeed true.
If this was simply a demand problem because Teslas were being compared against “incumbents” (ICE cars?), what explains their strong performance in the past, and the sudden drop in performance now? The standard excuse is the new Model Y changeover, but Electrek offers lots of evidence that demand for the new car is weak too.
Demand for new "car" is a noise. Austin FSD launch is the key differentiator and I foresee lot of sleeping on the floor moment from Elon to see it through. But if they do, the 100 year old concept of a "car" will be completely redefined.