This was addressed in the article
> Most founders and executives I know balk at this idea. After all, "what's stopping someone from just slacking off?" Kelly would contend that's the wrong question to ask. The right question is, "Why would you expect information theory from someone who needs a babysitter?"
also this hilarious quote from Richard Hamming:
> "You would be surprised Hamming, how much you would know if you worked as hard as [Tukey] did that many years." I simply slunk out of the office!