Trademarks apply to domains. Dremel have a trademark on the Dremel drill, not on anything in the whole world called Dremel.
Ah, that is true, but if I recall, a "fanciful mark" that's entirely made up, like Kodak, Google, or Dremel; has to pass a higher bar. If Dremel produced and sold a power tool named "the Google", then there might be grounds.
Like Coca-Cola.
It's an internal name not used in commerce so it is not subject to the same liability. Not an expert beyond that, but you can nickname your sister Kleenex without violating a trademark.
Wikipedia says that Dremel is named after the founder of the company.
It's like "Delta" that makes faucets vs "Delta" that flies planes
I doubt they registered in a class covering data processing. How many consumers are going to confuse some data processing service from Google with Dremel tools?
A trademark, unless perhaps it's famous, does not cover everything under the sun, right?
Yeah - a common test law for 'passing off' in trademark cases is exactly along those lines. It's referred to as "A moron in a hurry"[1] i.e. even a moron in a hurry wouldn't confuse the two brands.
``[While] Sagan lost the suit, Apple engineers complied with his demands anyway, renaming the project "BHA" (for Butt-Head Astronomer). Sagan promptly sued Apple for libel over the new name, claiming that it subjected him to contempt and ridicule, but lost this lawsuit as well.''
... "Apple's third and final code name for the project was "LaW", short for "Lawyers are Wimps"
haha Apple has changed so much over the years.
I suspect the trademark may be genericised; I know what kind of tool a "dremel" is referring to, but didn't realise it was actually a brand name until just now.