I have never worked at google, but when I was in college 10+ years ago the allure was that they were making all kinds of cool new stuff, and they had enough money to not just pay you well, but they (could afford to) have 80/20 time where you could work on developing cool new stuff while on the clock!

But really, Google was cool. Google was hip. So was Apple. Lots of cool things were coming from those companies between 2000 and 2012 or so. My interest in Meta was similar - the reality labs projects seemed really cool when I looked into them back before all the giant cuts lol.

In addition to those things, these were all seen as companies run by engineers, where the software and the tech was seen as the big core thing the company cared about. People thought programmers at google weren't treated as "cost centers" like they often are at companies where software is just a piece of the puzzle.

But yea, times change. In a way a lot of it was just infatuation and dreams that may not have had a basis in reality.