Interesting, I've never read that book. But that's a nice take: your feedback loop isn't functional enough to notice diminishing returns. Putting it on my list.
Innovator's Solution is probably the better book (same ideas expressed, but more in-depth thinking on how to fix it inside your company by Christensen).
It's a must-read by startups because it puts you in the right mind-set of why your crappy little MVP can possibly disrupt powerful incumbents.
Thanks for your article - I've been enjoying your posts!
Also, I wonder if this strategy makes a lot more sense if viewed through the lens of them being acquired in the next few years.