What they are referring to is coffee made by an Australia barista.
Basically, coffee culture is huge in Australia, and being a quality barista is seen as a cool kind of job to have, despite the generally low pay.
It's not unusual on a city street in Australia to have 5 or 6 coffee shops in a row. At this point, they are competing on coffee + barista quality. With this type of competition, the consumer gets well educated on the nuances between cups, and so it goes.
I had no idea this idea of 'the aussie barista' was being exported to the world, but I guess it makes sense.
In reality, what you're probably seeing is the competitive advantage given from a business cluster in Porter speak. http://en.wikipedia.org/wiki/Business_cluster
Ironically it grew out of Italian culture, mainly through immigrants to Australia. While my best coffee experience was still in Italy, generally I find coffee in other parts of the world appalling in comparison, esp in the USA.