It’s framed as if every single word expelled by Sam is a morsel of genius to be carefully examined before being devoured and savoured.
To me it boils down to how ineffective corporate PR is and how even a little bit more straightforward conversation comes across infinitely better. Corporate speak seems to be ambiguous and actually quite difficult to parse, so anything away from that seems so much more accessible.
But honestly this post is so aggrandising I can’t help but feel the author is hoping Sam might glimpse at it and give him a pat on the back well done.