For me, the two stellar points were: "The Starbucks Craftsmanship Is On Full Display" + "App Craftsmanship Is Hidden Away".
I'd also like to add that the "Craftsman is hidden away". Apps do not connect at a human level the same way a person selling you a cup of coffee does. Even for mega corporations like Starbucks, at the end of the day, you interact with a Barista or someone at the cash register. We being creatures of habit, tend to go back to the same Starbucks (mostly), and in the process bolster this connection. That doesn't happen with an app. You might go back to the app every day, but there is no tangible connection with the craftsman. So what exactly can be done? For starters, one can associate the developer's name and face with the app. I think this is particularly important for Free apps. If you've ever used Adblock on Safari, at the end of the setup, there's a note that "humanizes" the app as being the creation of a person. You get to see the name and a photo.
One of my favourite mobile apps, Instapaper, has the developer leaving tiny personal messages during app updates. I know his name, the fact that he recently had a baby and at some basic level it helps me connect to the person.
Does this make any sense?