Gender characteristics of service robots can influence customer decisions
psu.edu
psu.edu
So they found out that different colors have an effect on how persuasive people perceive robots to be? And then they just claim that this is due to genders they associate to the colors? Their metric of a self reported sense of power also seems dubious to me.
This looks like junk science to me.
Maybe read the article?
It's well studied that waitresses get tipped at a higher rate then waiters, the inclination that these human behaviors would be placed on semi-anthropic semi-gendered robots doesn't really seem like a big surprise to me.
Can we give the research funds to people who aren't the goddamn Marriott Professor of Lodging Management? Let Marriott fund that garbage.