Steve is the hero of salesmen, consultants and CEO-s, should not be a hero for geeks and actual developers.
Engineer: I don’t think we can build that with our current technology.
Steve: I don’t give a fuck. You’re a nerd who is meant to like inventing. Do it.
It’s really easy when we live in the world of the Mac, and the iPhone to say “Ah it was inevitable” but Steve’s approach to product is what got us here. He made sure that the GUI was computers, that capacitive touchscreens were smart phones.
Being arguably the greatest product guy and salesman of all time is some feat.
https://medium.com/initialized-capital/how-founders-must-cha...
Can you imagine “Apple Intelligence” being this bad under Jobs?
Contrast that with Cook…
“where can we put more ad units that make the product worse”
“Let’s ignore Phil Schiller’s advice, the judge’s court order and make the experience of paying outside of the App Store as shitty as possible”.
“Let’s keep our base model Macs at 8GB for over a decade to save a little money and get people to pay for upgrades”
I really hate Tim Cook.
I respect Steve Jobs for his ruthless and uncompromising focus on quality and his attention to detail. He wasn't just a sales guy.