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Lots of companies including government do lifetime memberships and they aren't scams. I cat get lifetime fishing license with the state of california instead of paying $50 a year. I can get a lifetime pass to legoland here in california. REI has lifetime membership model, restaurants in my area offer lifetime drinks if you by a glass from them. These aren't charades and why do we always blame the victim?

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And let's forget buying stock. Unless a company goes bankrupt, thereby sinking all the shareholders, then every share sold must be honored.

With REI, I think you need to re-buy the lifetime membership if you do not purchase anything at an REI store for an extended period of time (IIRC, it was a year)

You cease being an "active member" if you don't spend $10 for a year, but you don't have to pay the membership fee again to become an active member again. Just spend at REI.

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