It is. Sunscreen recommendations usually also applies if you plan on staying in shade. UV (like visible light) reflects off of walls too.
Simple fact is, we’re much more exposed to uv than prior generations.
https://www.sciencedaily.com/releases/2010/03/100316142529.h...
Which corresponds with the ozone layer being about 5% thinner:
https://www.clo.nl/en/indicators/en021819-ozone-layer-1980-2...
Not good (or good for us) but also not a huge huge change, since we stopped the thinning of the ozone layer mostly in time.
https://www.nature.com/articles/s41598-021-01315-1/figures/2