Samsung acquired Harman Audio some years ago. Harman owns several well-known brands like JBL, Infinity, and Revel. They've invested billions in audio R&D, and Samsung has clearly benefited from that. Their soundbars now exceed the sound quality of Sonos systems that cost twice as much (or three times as much during sales).

Denon and Marantz are arguably the best AVR manufacturers. It’ll be interesting to see what Samsung does with them. The home theater market is pretty outdated compared to other areas of audio. Car audio, soundbars, and professional systems mostly use active speakers and tightly integrated setups. Meanwhile, home theater is still stuck with passive speakers and a component-based approach.

While some might see this as a monopoly concern, there's a chance Samsung could use its combined brands to modernize home audio. Imagine a fully wireless, all-in-one home theater system with active speakers and centralized room correction. That could be a real step forward.