This actually seems fairly typical for most free or lifetime plans for things. Are there counterexamples of site/services that offered lifetime access that are still doing so 5 years later?
They ended this service in 2011.http://en.wikipedia.org/wiki/TiVo#United_Kingdom
They no longer honour this deal in UK (which sucks, because I loved it).
http://articles.latimes.com/2012/may/05/business/la-fi-0506-...