The problem is that everyone says we want this then votes with our wallet that we don’t.
Stubhub once tried to be upfront honest about fees. Bookings dropped like a stone. People just didn’t want concerts at those prices. But an extra $20 when you’re already paying $80, ehhh sure okay I’ve already come this far and feel pretty committed to going.
> As the study found, “Overall, the StubHub users who weren't shown fees until checkout spent about 21 percent more on tickets and were 14 percent more likely to complete a purchase compared with those who saw all-inclusive prices from the start.“
https://boondoggle.substack.com/p/stubhub-and-the-case-of-th...